南宁Combination of folk songs and popular national costumes are shining and bright Guangxi played a new trick on March 3 this year, driving economic development through ethnic cultural tourism Speaking of "March 3rd" this year, many citizens who have returned to work may still be immersed in the happy memories of participating in activities. The reporter learned that Guangxi has made some innovations in folk songs, costumes, and play this year, and the online+offline carnival mode has made this year's "March 3" play a new trick. The Zhuang nationality will drum up to welcome tourists. Reporter Coboo Liang photo Sing new tricks The collision between tradition and popularity "Guangxi Song" is deeply loved by netizens "Singing folk songs, singing here and there ..." Guangxi folk songs have a long history and profound inside information. On March 3rd, Zhuang country songs are like the sea, and guests from all directions come to dance. Speaking of this year's 品茶网"March 3rd", Ms. Huang is still full of thoughts. On the 14th, she listened to "Sister Liu" and "Brother A Niu" singing in Qingxiu Mountain main venue, which was very enjoyable. In addition to traditional folk songs, this year Guangxi innovated music forms and sang new tricks. During the "March 3" period, Qingxiu Mountain Scenic Area and Nanning East Railway Station held the "Red Songs Sing by All" creative flash activities in March 3, 2021, to present gifts for the 100th anniversary of the founding of the Communist Party of China. In addition, this year, Guangxi Cultural Tourism Hall invited many outstanding musicians to combine folk songs, rock and roll, rap, electronic music and other music forms, and adapted or created short videos of theme music such as Zhuang language and Vietnamese language. It is understood that last year, the song "Guangxi Waiting for You" was popular all over the Internet and won high popularity. This year, a new edition of "Guangxi Waiting for You" is published, which integrates various musical elements. Li Siyu and Zhao Yuqiang, ambassadors of Guangxi cultural tourism promotion, joined hands to re-arrange and sing. Guangxi Waiting for You, which is adapted from the Zhuang and Vietnamese versions, is deeply loved by netizens and is called "March 3 Brainwashing Divine Comedy". Wear a new pattern "March 3" shows "the most dazzling national style" by wearing "Guangxi clothes" When it comes to "March 3rd", what comes to mind? Singing folk songs, throwing hydrangea and five-color glutinous rice? Ms Zeng, a citizen, said that besides these, there are Guangxi ethnic costumes. In inheriting national culture, national costume is a very important element. This year, many primary schools and kindergartens in Nanning celebrated "March 3rd", and children wore Guangxi traditional national costumes at school, singing and dancing, which became a beautiful landscape in the festival. Zhuang's hat, Miao's headdress, Dong's bright cloth ... These colorful costume elements together paint the "most dazzling national style" of Guangxi's national costumes. On the evening of April 16th, the theme activity of "Play a New Flower young on March 3rd" was staged in Nanning, with 33 sets of Guangxi national costumes, which made the citizens feel the beauty of Guangxi traditional costumes. With the combination of national elements and modern design, tradition and fashion collide with each other. What is "Gaoding" like in Guangxi? The reporter learned that this year's "March 3rd", Guangxi Culture and Tourism Department produced H5 "Guangxi's" Gaoding "Different Ethnic Costumes Reward", taking netizens to experience an agreement of ethnic costumes, seeing the Guangxi version of "Advanced Customization" and feeling the "most dazzling ethnic style" in "March 3rd". National costumes have become the "advanced customization" of Guangxi version Swim out new tricks Launched the "March 3" cultural travel new IP to start the night tour project "March 3rd" not only brings prosperous national costumes, but also brings prosperous tourism. Mr. Huang, a citizen, said that he didn't travel on March 3rd last year because of the epidemic, but this year he went to Sanjiang, Rongshui and other places to experience some ethnic customs, and the atmosphere was very warm. The reporter learned from the Cultural Tourism Office of Guangxi that during the "March 3rd" this year, Guangxi focused on launching four excellent cultural tourism routes, namely, "Red Heart Tour in the Centennial of the Founding of the Party", "Charming Rural Ecological Leisure Tour", "Zhuang Township Singing Ethnic Customs Tour" and "Splendid Eight Gui Tour". Take the lead in launching 10 excellent red study tour routes in Guangxi at provincial level, such as Deng Xiaoping Footprint Tour and Xiangjiang Campaign Tour. In addition, 15 excellent rural tourism routes, such as "Ethnic Village Tour" and "Seaside Leisure Fisherman Tour", and "Sino-Vietnamese Border Non-legacy Tour", which was listed as one of the first batch of non-legacy tourism routes in China, etc. From April 14 to 17, the launching ceremony of the first "Zhuang Nationality's Night Tour in Guangxi on March 3" in 2021 was held in Qingxiu Mountain Scenic Area, Nanning, and Guangxi cultural tourism vouchers were distributed through the "One-click Tour in Guangxi" smart tourism platform. At the same time, a branch meeting place will be set up in Guilin. Offline and online revelry echo each other. In order to lead netizens to play the new tricks of "March 3", Guangxi Cultural Travel Hall set up the topic of # March 3 to play the new flower young# in Weibo and Tik Tok, attracting the attention of hundreds of millions of netizens. In the holiday play strategy, Guangxi Cultural Tourism Office specially planned the "March 3 Exclusive Strategy" through the small program of "Traveling in Magnificent Guangxi", which collected a series of promotional videos of creative play in popular tourist destinations, invited tourists from all over the world to Guangxi, and recorded the wonderful travel time of "March 3" with creative videos. Incorporate new themes Holidays drive tourism fever and promote boutique tour routes The reporter learned from Guangxi Cultural Tourism Office that this year, the cultural tourism consumption brand activity of "Zhuang March 3rd Bagui Carnival" is an important content of the mass publicity and education activities of celebrating the 100th anniversary of the founding of the Communist Party of China in Guangxi. The "March 3" holiday culture and tourism market show four characteristics, and the traditional ethnic and folk culture tourism activities are brilliant; Cultural and tourism promotion activities continue to be carried out; There are many kinds of fine culture and tourist routes launched; Night tour of literature tour promotes consumption activities to set off a boom. Statistics show that during the "March 3" holiday (April 14-17), the whole district received 15.7758 million tourists, an increase of 3.1% over the same period of 2019, and realized tourism consumption of 12.536 billion yuan, an increase of 4.6% over the same period of 2019 (according to comparable standards). "In Guangxi, a place with a large population of ethnic minorities, integrating ethnic minority culture and education into education is particularly important for inheriting Chinese excellent traditional culture." Xian Yi, assistant researcher at the Institute of Ethnic Studies of Guangxi Academy of Social Sciences, said. As for the tourism craze driven by the "March 3" holiday, Xian Yi thinks that this year's "March 3" is novel in content, and various scenic parks have launched colorful tourism special projects and preferential measures to attract tourists, and also went to Beijing, Guangzhou, Wuhan and other places to "shout and promote", making concerted efforts online and offline, and the cultural tourism activities of "meeting and visiting Guangxi" are in full swing. Guangxi quickened the pace of integration of culture and tourism, and achieved a high degree of integration between culture and tourism and local economic development, showing Guangxi's rich and splendid cultural tourism resources in diversified forms.